The NFL is now the league that never sleeps.

Thanks to commissioner Roger Goodell’s vow to double overall revenue by 2027, the NFL is trying — and largely succeeding, if the draft’s TV ratings are any indication — to become a year-round sport with a “big” event each month.

That’s why the immediate aftermath of the Broncos’ victory over the Panthers in Super Bowl 50 last week will be just a temporary lull in the NFL’s jam-packed calendar.

But this is what TV, with ESPN establishing and sustaining the formula, has done and continues to do to sports. That, too, constitutes malice of forethought. Soon, those calling the shots will never be able to return sports to a place they’ve never been.

We’ve seen it dozens of times. Only occasionally, however, does it make sense: The unreturned kickoff just before the end of the first half.

Yet, it’s often seen but ignored on TV because that’s the time to promote the halftime show.

Sunday, the Jets, down 10-0, had three timeouts left but allowed the clock to run from 1:10 to :32 before Denver kicked a field goal to make it 13-0. CBS’ Trent Green, far better than most analysts, said what we were thinking: Why didn’t Todd Bowles call time with 1:10 left?

It’s too bad wide receiver Victor Cruz, released by the Bears, couldn’t revive his career in Chicago. Cruz was a terrific story and an exciting player for the Giants in 2011 and 2012. But he hasn’t been able to recapture that for several years now, and it’s fair to wonder if his NFL career is pretty much done.

In short, the Redskins would need Cousins to be a “truck” (QB capable of carrying his team with little-to-no support), when he really hasn’t shown the football world he can do that.

After Rex Ryan was fired last season, Lynn served as interim head coach for the Bills for the final game and was considered one of the front-runners for the job.

Lynn, though, said he never thought he was going to get the Bills job because of his association with Ryan and the assumption he was part of the culture Ryan brought to teams, despite how different his personality is from Ryan’s.

But Lynn, a long-time assistant deserving of his chance, got the Chargers job instead, and the Bills hired former Panthers assistant Sean McDermott.

“I’m where I want to be,” Lynn told reporters this week. “I interviewed there [in Buffalo], and they went a different direction. I didn’t think I was the favorite there anyway because how many times do you hire a guy from the staff when you fire the head coach? It doesn’t happen too often.’’
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